Discover coffee differently.
The Cup Guide is an independent guide to coffee shops, cafés and coffee roasters across Hampshire, Berkshire and Wiltshire.
We celebrate independently owned coffee businesses, discover local coffee destinations and share honest, independent reviews for people who appreciate good coffee.
From neighbourhood cafés to speciality coffee shops and independent roasters, we’re here to help you discover the people and places shaping local coffee culture.
We believe independent businesses deserve to be discovered, recognised and supported.
Our focus is on independently owned coffee shops, cafés and roasters. You won’t find large national chains or corporate franchises here. Instead, we shine a light on independent businesses, passionate people and local specialists who make our coffee culture what it is.
Hampshire | Berkshire | Wiltshire
What We Believe In
Great coffee is about more than what’s in the cup.
It’s about the independent café bringing people together, the roaster carefully crafting its coffee and the passion behind every business.
Every independent coffee business has a story worth discovering.
Our aim is to bring these businesses together in one place, making it easier for people to explore, discover and support independent coffee.
Discover Our Region
At the heart of Southern England, The Cup Guide begins its journey across Hampshire, Berkshire and Wiltshire.
These three counties form our initial coverage area, allowing us to build a carefully researched directory and develop a deeper understanding of their independent coffee scenes.
Through our regional guides and ongoing research, we’re highlighting the businesses, people and places worth discovering. We’re also developing The Cup Guide Coffee Count, documenting independent coffee shops across our coverage area.
This is just the beginning. Our long-term ambition is to expand across the wider South of England, connecting more independent coffee businesses and communities.
Rooted locally. Connected across the South. Discovering coffee differently.
Independent. Honest. Transparent.
The Cup Guide is built around independent discovery, honest reviews and useful information.
Our directory listings are researched using publicly available information and information supplied by businesses. We aim to keep details accurate and welcome updates from business owners.
Inclusion in our directory is not an award, inspection, quality rating or guarantee of quality.
Some businesses may choose to purchase additional promotional visibility or a dedicated sponsored feature. All paid promotional content is clearly identified and kept separate from our independent editorial reviews.
Payment does not guarantee a positive review, influence editorial scores or determine our independent opinions.
Our goal is to help people discover businesses, not simply promote whoever pays to appear.
THE CUP GUIDE
Discover coffee differently.
